Palacio Municipal de IFEMA, 17 & 18 November 2026

World Business Forum

Madrid 2026

Join 3,000 executives in an experience designed to inspire new ways to lead, innovate, and transform organizations.

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Main Sponsor

Supporting Sponsor

World Business Forum

Since 2002, the World Business Forum Madrid has brought together thousands of senior executives from across the globe to learn directly from the world’s most influential business thinkers.

We focus on the most relevant topics for today’s leaders who face the challenge of leading their teams and organisations.

To thrive in 2026, resilience is no longer enough. Organizations must do more than endure: they must transcend. Transcend will be the central theme of the 2026 edition: how to build limitless organizations.

World Business Forum Madrid 2026 Speakers

A program curated to inspire and create real impact for business leaders, their organizations, and society. We combine the practical experience of top executives with the research of leading global thought leaders. 

Daniel Goleman

Emotional Intelligence

Renowned psychologist and leading authority on emotional intelligence

Rita McGrath

Growth Strategy

Leading strategy expert and professor at Columbia Business School

Carl Lewis

High Performance

One of the greatest Olympians of all time

Zack Kass

The OpenAI Case

Global AI advisor and former Head of Go-To-Market at OpenAI

Chris Barton

Innovation

Founder & Former CEO of Shazam

Erin Meyer

Organizational Transformation

Leading expert on organizational transformation, professor at INSEAD and bestselling author

Amy Gallo

Relationship Management

Coach and leading expert in conflict resolution and workplace dynamics

Marcus Collins

Brand Strategy

Award-winning marketer and expert on brand strategy

Sofía Osborne & Luis Huete

BUILDING LEGACIES: THE OSBORNE CASE

President of Grupo Osborne
Professor at IESE Business School and leading expert on strategy

World Business Forum Madrid 2026 Speakers

A program curated to inspire and create real impact for business leaders, their organizations, and society. We combine the practical experience of top executives with the research of leading global thought leaders.

 

Daniel Goleman

Emotional Intelligence

Renowned psychologist and leading authority on emotional intelligence

Rita McGrath

Growth Strategy

Leading strategy expert and professor at Columbia Business School

Carl Lewis

High Performance

One of the greatest Olympians of all time

Zack Kass

The OpenAI Case

Global AI advisor and former Head of Go-To-Market at OpenAI

Chris Barton

Innovation

Founder & Former CEO of Shazam

Erin Meyer

Organizational Transformation

Leading expert on organizational transformation, professor at INSEAD and bestselling author

Amy Gallo

Relationship Management

Coach and leading expert in conflict resolution and workplace dynamics

Marcus Collins

Brand Strategy

Award-winning marketer and expert on brand strategy

Luis Huete & Sofía Osborne

BUILDING LEGACIES: THE OSBORNE CASE

President of Grupo Osborne
Professor at IESE Business School and leading expert on strategy

Two Days. Limitless Growth. A Real Impact.

The World Business Forum Madrid 2026 is not just an event. It is a strategic offsite for leaders who want to keep up with the times and face the challenge of constant change.

We curate the world’s most disruptive thinkers to cover every critical angle of the business: from AI and innovation to talent, leadership, and culture.

You’ll return home with ideas and tools to develop strategies and guide your organization through uncertainty.

Buy your ticket for the World Business Forum
and become a WOBI Member

Get a year’s access to exclusive benefits

1. World Business Forum On Demand

✓ Included in your WOBI Membership

The Madrid program is world-class, but it represents only one stage of your learning journey this year. Your subscription includes 30-day on-demand access to all World Business Forums held globally.

If you are interested in exploring any topics more in depth, you’ll find them in the 2026 global program.

2. Access to the WOBI app throughout the year

✓ Included in your WOBI Membership

WOBI empowers you all year. Receive a 12-month access to our learning hub, a curated library of 300+ hours of the world’s best management content.

You aren’t just attending a forum; you are joining a continuous learning program, all year round.

AI & Business Transformation

Spain

May 14, 2026

Read more

AI & Business Transformation

Italy

June 9, 2026

Read more

3. Exclusive in-person events

✓ Included in your WOBI Membership

Real business is built on relationships. Your ticket grants you the opportunity to meet the Global Business Community.

During the Forum: Connect with other peers in our networking area.

During the Year: Attend exclusive WOBI Member events focused on learning and networking.

Always: Connect with other leaders throughout our WOBI Platform.

Join Thousands of Leaders Who Are Already Ahead of the Curve

“Simply food for the soul. An event that shifts your mindset, inspires, and creates a new way of thinking.”

—  Kim Boyle – Marketing Director, SAP d’Oro

“Two unforgettable days with world-class leaders who inspired us with transformative ideas and practical strategies.”

Jesús A. Lacoste – CEO – Soy Digital Network

“This conference is a great source of inspiration, featuring top-tier speakers. Two days to absorb the messages of a more human-centred approach to management.”

David Ventura – National Accounts Director at Frit Ravich

Buy Now at the Best Price

Gold Access

2.500€ +IVA
Offer Valid Until June 5th
Get Brochure
  • Access to World Business Forum Madrid 2026
  • Watch World Business Forums Worldwide On Demand
  • +300 hours of digital content
  • Exclusive networking opportunities
  • Welcome Kit
  • Attendee Certificate
  • Simultaneous translation
  • Coffee Break
  • Networking Cocktail
  • Buffet lunch in a reserved area

Platinum Access

3.000€ +IVA
Offer Valid Until June 5th
Get Brochure
  • Everything in Gold Access plus:
  • Preferential registration
  • Platinum lunch on both event days
  • Reserved seats in the preferred area

Unique Sponsorship opportunities

Access decision makers from across all industries

Questions from Leaders Like You

Do I need to provide attendee names at the time of purchase?

 No, you can purchase a group package now and provide the names of the attendees later. You can also update attendee names up to 5 days before the event, allowing you to adapt to any team changes throughout the year.

What is the cancellation policy?

If you are unable to attend the World Business Forum, you may transfer your ticket to another person within your organization up to 5 days before the event. You can review our full terms and conditions here.

What payment methods are available?

Customers can pay by credit or debit card (Mastercard, Visa, Amex) or via bank transfer. For more information, please contact info.es@wobi.com

Is World Business Forum only for C-level executives?

No, World Business Forum Madrid is open to professionals across different levels of seniority. 

By covering a wide range of management topics, the event helps participants strengthen their leadership skills and develop their potential for future executive roles.

I don’t work at a large company — is the content still relevant?

Absolutely. More than 38% of attendees come from small and medium-sized enterprises (SMEs), meaning a significant portion of participants face similar organizational structures, resource environments, and growth challenges.

The insights shared at the event are designed to be practical, scalable, and adaptable to organizations of all sizes.

I work in a specialized industry. Is the event still relevant?

Yes, the attendees are from all industries.

What does it mean to be a WOBI Member?

We wanted to transform your 2-day World Business Forum experience into a 365-day experience.

That’s why, when you purchase your World Business Forum ticket, you automatically become a WOBI Member at no additional cost, with year-round access to resources, inspiring content, and exclusive networking opportunities.

What does WOBI Membership include?
  • In-person access to World Business Forum Madrid 2026
  • On-demand access to all World Business Forums worldwide
  • Year-round access to top management content
  • Networking opportunities and access to the executive community
How do I access my WOBI Membership?

You can access it from any device:
Access the web version via link
Or download the mobile app:
iOS
Android
Once logged in, you will find the WOBI Membership icon — enter your credentials and start enjoying your benefits.

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