Palacio Municipal de IFEMA, 17 & 18 November 2026

World Business Forum

Madrid 2026

Join 3,000 top executives to gain insight, clarity, and the competitive edge required to lead.

Main Sponsor

Supporting Sponsor

TRANSCEND
Building Limitless Organizations

To thrive in 2026, resilience is no longer enough. Organizations must do more than endure: they must transcend.

Since 2004, the World Business Forum Madrid has brought together thousands of top executives who come to learn from world-class business thought leaders.

The Forum focuses on the most relevant management topics for today’s business leaders, who face the challenge of leading their teams and organizations in an increasingly complex world.

Don’t just manage the present. Transcend it.

World Business Forum Madrid 2026 Speakers

Curated to create impact, not just inspiration. A program that combines the practical experience of top executives with the research of leading global thought leaders.

Daniel Goleman

Emotional Intelligence

Renowned psychologist and leading authority on emotional intelligence

Rita McGrath

Growth Strategy

Leading strategy expert and professor at Columbia Business School

Carl Lewis

High Performance

One of the greatest Olympians of all time

Zack Kass

The OpenAI Case

Global AI advisor and former Head of Go-To-Market at OpenAI

Chris Barton

Innovation

Founder & Former CEO of Shazam

Erin Meyer

Organizational Transformation

Leading expert on organizational transformation, professor at INSEAD and bestselling author

Amy Gallo

Relationship Management

Coach and leading expert in conflict resolution and workplace dynamics

Marcus Collins

Brand Strategy

Award-winning marketer and expert on brand strategy

Sofía Osborne & Luis Huete

BUILDING LEGACIES: THE OSBORNE CASE

President of Grupo Osborne
Professor at IESE Business School and leading expert on strategy

World Business Forum Madrid 2026 Speakers

Curated to create impact, not just inspiration. A program that combines the practical experience of top executives with the research of leading global thought leaders.

Daniel Goleman

Emotional Intelligence

Renowned psychologist and leading authority on emotional intelligence

Rita McGrath

Growth Strategy

Leading strategy expert and professor at Columbia Business School

Carl Lewis

High Performance

One of the greatest Olympians of all time

Zack Kass

The OpenAI Case

Global AI advisor and former Head of Go-To-Market at OpenAI

Chris Barton

Innovation

Founder & Former CEO of Shazam

Erin Meyer

Organizational Transformation

Leading expert on organizational transformation, professor at INSEAD and bestselling author

Amy Gallo

Relationship Management

Coach and leading expert in conflict resolution and workplace dynamics

Marcus Collins

Brand Strategy

Award-winning marketer and expert on brand strategy

Luis Huete & Sofía Osborne

BUILDING LEGACIES: THE OSBORNE CASE

President of Grupo Osborne
Professor at IESE Business School and leading expert on strategy

Two Days. Limitless Growth. A Legacy of Impact.

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The World Business Forum Madrid 2026 is not just an event. It is a strategic offsite for leaders who refuse to be blindsided.

We curate the world’s most disruptive thinkers to cover every critical angle of your business: from AI and innovation to talent, leadership, and culture.

Walk in with questions about the future. Walk out with a complete arsenal of strategies to lead your organization not just for next year, but for the next decade.

1 In-Person Event.
6 On-Demand Forums.

✓ Included in your ticket

The Milan program is world-class, but it represents only one stage of your learning journey this year. Your registration also includes on-demand access to all World Business Forums held globally.

This expands your experience from 9 speakers to more than 30 internationally recognized experts. If a topic is not covered in Milan, you will find it within the global 2026 program.

A year-long access to our Learning Platform

✓ Included in your ticket

WOBI empowers you all year. Receive a 12-month access to our learning hub, a curated library of 300+ hours of exclusive Masterclasses and Courses.

You aren’t just attending a forum; you are joining in a continuous leadership development program with world-class thought leaders.

Join Thousands of Leaders Who Are Already Ahead of the Curve

“A new way of delivering executive education in Italy — a truly inspiring experience.”

—  Ivano Mocetti, Chairman, Costa d’Oro

“The World Business Forum is an important opportunity for leaders who care about their growth — a unique chance to be nourished by ideas and share excellent experiences.”

Francesca Moriani, CEO, Var Group

“A remarkable intellectual opportunity, both individually and at the corporate level.”

Saverio Longo, Country Manager AXA XL Italy

Expand Your Network
Locally and Across the Globe.


Real business is built on relationships. Your ticket grants you access to the most influential executives in the market:

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During the Forum: Connect with other peers in our networking area.

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During the Year: Attend exclusive WOBI Member events focused on learning and networking.

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Always: Connect with other leaders throughout our WOBI Platform.

Secure Your Ticket Now

Early Bird offer finishes in…

 

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Gold Access

Precio Estándar €2.500 +IVA
Offer Valid Until June 5th
Get Brochure
  • Access to World Business Forum Madrid 2026
  • Watch World Business Forums Worldwide On Demand
  • +300 hours of digital content
  • Exclusive networking opportunities
  • Welcome Kit
  • Attendee Certificate
  • Simultaneous translation
  • Coffee Break
  • Networking Cocktail
  • Buffet lunch in a reserved area(Gold Access only)

Platinum Access

Precio Estándar €3.000 +IVA
Offer Valid Until June 5th
Get Brochure
  • Everything in Gold Access plus:
  • Preferential registration
  • Platinum lunch on both event days
  • Reserved seats in the preferred area

Unique Sponsorship opportunities

Access decision makers from across all industries.

Questions from Leaders Like You

What is the agenda for the two days of the Forum?

TBD

Do I need to provide delegate names at the time of purchase?

No, you can purchase a group package now and provide the names of the people attending the World Business Forum (WBF) Milan later in the year. You are also allowed to change the delegate names before the event takes place to allow for potential team changes throughout the year.

What are the cancellation policies?

If you can’t attend the World Business Forum (WBF), you may transfer your ticket to someone else in your organisation at least 5 days before the event. You can access our full terms and conditions here.

What payment methods are available?

Customers may pay by credit or debit card (Mastercard, Visa, Amex) or by bank transfer. For more information, please contact info.it@wobi.com.

What is the World Business Forum Milan?

The World Business Forum (WBF) Milan is a two-day leadership and business event that brings together senior executives, decision-makers and professionals across all industries, to learn from world-class thinkers, gain strategic insights and connect with peers in a dynamic, in-person setting.

The World Business Forum (WBF) Milan focuses on the most relevant management and leadership topics facing today’s business leaders. It is designed for executives who are navigating the challenge of leading teams and organisations in an increasingly complex and fast-changing world.
Through ideas, insights and real-world perspectives from world-renowned thinkers, the Forum helps leaders rethink how they lead, decide and drive impact.

It features curated keynotes and practical sessions from globally recognised speakers, tackling today’s biggest challenges in strategy, leadership, business transformation, innovation, talent and performance, alongside networking opportunities with other leaders from diverse industries.

Is the World Business Forum only for C-Level executives?

No, the World Business Forum Milan is open to professionals at various levels of seniority. It provides practical insights and applicable frameworks, access to a global community of peers and innovators, and networking opportunities with senior leaders facing similar challenges.

By covering a broad range of management topics, the event helps participants strengthen leadership skills and further develop their potential toward future executive roles.

I don’t work for a large company — is the content still relevant?

Absolutely. Over 38% of attendees come from small and medium-sized enterprises (SMEs), meaning a significant portion of attendees face similar organisational structures, resource environments, and growth challenges. The insights shared at the event are designed to be practical, scalable, and adaptable across organisations of all sizes.

I work in a specialized sector. Is the event still relevant?

Yes. A wide range of industries is represented, including Chemicals & Pharmaceuticals (34.3%), Financial Services (11.9%), and Travel & Entertainment (5.6%), demonstrating the diversity of perspectives and experiences at the event.

Why choose WOBI Membership and not just a Forum pass?

We wanted to extend your 2-day ticket to the World Business Forum into a 365-days a year experience. That is why, when purchasing your World Business Forum, you automatically, and at no additional cost, become a WOBI Member, accessing our year-round, inspirational and networking resources & opportunities.

What does WOBI Membership include?
  • In-person access to World Business Forum Milan 2026
  • On-demand access to all World Business Forums worldwide
  • Year-round access to the best management content
  • Networking opportunities and access to a global executive community
How do I access my WOBI Membership?

You can access it from any device:
Access the web version via link
Or download the mobile app:
iOS
Android
Once logged in, you will find the WOBI Membership icon — enter your credentials and start enjoying your benefits.

We thank our sponsors and partners of 2025

Main Sponsor

Supporting Sponsors

Partners

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